Great to See!
I just witnessed something marvelous: a father in Shopper’s with two primary-aged children, pointing out the various techniques that stores use to get people to buy things they really don’t need. His daughter went straight to the Easter display, saying, “Oh, Daddy, look!” And, his son said, “Like that?”… It’s hard to say if he was just trying to get out of buying his children stuff, or he was opening up a dialogue on critical media literacy, but he had success on both fronts – he managed to get just what they came in for and he capitalized on everyday learning stimuli!
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Nicola Schneider, Occasional Teacher, 13 years